Which of the following measures the average length of stay at a website?
A) loyalty
B) stickiness
C) page views
D) retention rate

Question

Quizplus · Accepted Answer

Stickiness measures the average length of stay at a website, including how many pages are viewed during that visit. Loyalty measures the rate at which visitors return to the website. Page views measure the number of pages that are viewed in total. Retention rate measures the percentage of visitors who return to the website within a specific time period.

Which of the Following Measures the Average Length of Stay