Comparisons of a company's competitors' products for a customer's buying decision are critical,especially when the company:
A)practices traditional selling methods.
B)has customers that have been loyal for a long time.
C)possesses features and benefits that are superior to those of the competition.
D)lacks up-to-date technology and has outdated manufacturing processes.
E)sells a product that is priced low in comparison with competition.

Question

Comparisons of a company's competitors' products for a customer's buying decision are critical,especially when the company:
A)​practices traditional selling methods.
B)has customers that have been loyal for a long time.​
C)​possesses features and benefits that are superior to those of the competition.
D)​lacks up-to-date technology and has outdated manufacturing processes.
E)​sells a product that is priced low in comparison with competition.

Quizplus · Accepted Answer

When a company possesses features and benefits that are superior to those of the competition, it is important to compare them with the competitors' products to make a customer's buying decision easier. This can help the company highlight its unique selling proposition and showcase how it outperforms its competitors.

Comparisons of a Company's Competitors' Products for a Customer's Buying