Trust-based sales communication is a one-way communication in which the salesperson's focus is to convince the prospective buyer to make a purchase.

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Trust-based sales communication is actually a two-way communication that focuses on building trust and rapport with the prospective buyer, understanding their needs and concerns, and offering solutions that meet their needs. It is less about convincing and more about understanding and helping the buyer make an informed decision that is in their best interest.

Trust-Based Sales Communication Is a One-Way Communication in Which the Salesperson's