(Video: The "Red Hot" chili-eating contest: Sensitivity to taste) Paul Rozin suggests that people are attracted to unpleasant activities because of a need

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Paul Rozin suggests that people are attracted to unpleasant activities, like the chili-eating contest, because of a need for thrills. He explains that individuals may seek out experiences that produce intense sensations, like extreme spiciness, in order to feel alive and break out of the monotony of everyday life.

(Video: the "Red Hot" Chili-Eating Contest: Sensitivity to Taste) Paul