Which one of the following statements concerning marketing intermediaries is INCORRECT?
A) Adding intermediaries to the distribution process increases the final cost of products.
B) Intermediaries often add significant value to a product as it moves through the distribution channel.
C) Marketing utility is created when intermediaries help ensure that products are available for sale when and where customers want to purchase them.
D) A marketing intermediary reduces the number of necessary transactions.
Correct Answer:
Verified
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