Which one of the following statements best differentiates consumer products from business products?
A) Consumer products are classified based on how consumers buy them whereas business products are classified by how they are used.
B) Consumers never purchase business products.
C) Business sellers would never sell business products to consumers.
D) Business products are intended to be used in specialized areas of organizations, and not in operating an entire organization.

Question

Quizplus · Accepted Answer

Consumer products are classified based on how consumers buy them, such as convenience products, shopping products, and specialty products, whereas business products are classified by how they are used, such as installations, accessories, raw materials, and components. This differentiation is based on the nature of the buying process, not the type of buyer. Consumers can also purchase business products, and business sellers can sell products to consumers. Option B and C are incorrect as they are not true in general, and option D is incorrect as business products can be used in operating an entire organization.

Which One of the Following Statements Best Differentiates Consumer Products