A product with which the consumer is already familiar and for which he or she is willing to make a special effort to obtain is referred to as a:
A) Shopping product
B) Specialty product
C) Convenience product
D) Business product

Question

Quizplus · Accepted Answer

Specialty products are those for which the consumer is willing to make a special effort to obtain, often because of a strong brand loyalty or the product's unique characteristics. The consumer is already familiar with the product and seeks it out specifically.

A Product with Which the Consumer Is Already Familiar and for Which