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Discuss the Following Advertising Issues and Determine Whether the Ads Mrs. Butterworth’s\underline{\text{Mrs. Butterworth's}}

Question 118

Essay

Discuss the following advertising issues and determine whether the ads are ethical.
a. Mrs. Butterworth’s\underline{\text{Mrs. Butterworth's}} syrup has a label that states there is "Grade A Butter" in the syrup.The fine print on the label describes "0.4 percent butter" in the "syrup product."
b. Carnation Coffeemate Lite \underline{\text{Carnation Coffeemate Lite }} is advertised as having "50% LESS FAT." The claim is true but there is less than 0.5 grams of fat eliminated from Lite as compared to regular Coffeemate\underline{\text{Coffeemate}} .It is important to understand that the average American consumes 100 grams of fat per day.

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a.
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