Which of the following is TRUE about the use of the AIDA model in organizing persuasive messages?
A) AIDA is a unidirectional method that essentially talks at audiences, not with them.
B) The AIDA model can only use the indirect approach to persuasive messages.
C) AIDA is especially useful for building a mutually beneficial, long-term relationship with the audience.
D) The AIDA model is tailor-made for using the direct approach in persuasive messages.

Question

Quizplus · Accepted Answer

The AIDA model is a unidirectional method that focuses on capturing attention, generating interest, creating desire, and prompting action, often without engaging in a two-way dialogue with the audience.

Which of the Following Is TRUE About the Use of the AIDA