Question 1

Which of the following is a guideline for avoiding faulty logic in a persuasive message?
A) You should be able to isolate the impact of a specific factor before assuming that it's the cause of whatever effect you're discussing.
B) You should try to support your claim by restating it in different words.
C) You should try to attack your opponent's character, not the argument your opponent is making.
D) You should try to reduce a complex situation to a simple "either/or" statement if the situation isn't that simple or clear-cut.

Accepted Answer

Isolating the impact of a specific factor helps to avoid making assumptions without sufficient evidence, which is a form of faulty logic. The other options - restating the claim, attacking opponents, and oversimplifying complex situations - are all examples of faulty logic.

Question 2

All of the following are ways to reinforce your position in persuasive messages, EXCEPT using ________.
A) vivid language
B) metaphors
C) anecdotes
D) jargon and complex language

Accepted Answer

Using jargon and complex language can actually weaken your position in persuasive messages because it can make your message harder to understand and less relatable to your audience. Using vivid language, metaphors, and anecdotes can all help reinforce your position by making your message more memorable and engaging.

Question 3

Emotional and logical appeals work together by ________.
A) allowing the audience to choose the appeal that will be most effective
B) providing rational support for an idea that an audience has already emotionally accepted
C) manipulating the audience into focusing on the emotional issues while ignoring the logical elements
D) doing all of the above

Accepted Answer

Emotional appeals can capture the audience's attention and persuade them to consider a topic. Logical appeals then provide rational support for the idea that the audience has already emotionally accepted, making the argument more compelling and convincing. This combination can be particularly effective in changing attitudes or behaviors. Option A is not accurate as emotional and logical appeals are usually used together and not selectively. Option C is incorrect, as manipulating an audience in this way would be unethical and counterproductive. Option D includes Option C which is incorrect, thus the best choice would be B.

Question 4

Which of the following statements uses a deductive approach to persuasion?
A) Because the stock market is expected to fall next month, shares of our company stock will probably decline too.
B) It is important for our department to operate like a well-oiled machine.
C) We must see ourselves as marathon runners and progress toward our goals slowly but steadily.
D) Eight out of the 10 toddlers tested showed a preference for red-coloured objects. Therefore, it is recommended that we incorporate that colour in all the toys manufactured by our company.

Accepted Answer

The answer of Which of the following statements uses a...

Question 5

When using an analogy to create logical appeal, you ________.
A) work from specific evidence to a general conclusion
B) work from a generalization to a specific conclusion
C) reason from specific evidence to specific evidence
D) present a specific problem and suggest a solution

Accepted Answer

An analogy involves comparing two specific instances or pieces of evidence to highlight similarities, thus reasoning from specific evidence to specific evidence.

Question 6

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts, if TRUE, would prove the cause and effect relationship implied in this message?
A) Annie's Craft Store had advertised in several newspapers, including the "The Ridgewood Chronicle."
B) Some of Annie's Craft Store's new customers said that they visited the store after seeing the advertisement in "The Ridgewood Chronicle."
C) Annie's Craft Store had its winter clearance sale shortly after it advertised in "The Ridgewood Chronicle."
D) The increase in sales at Annie's Craft Store was preceded by the appearance of their advertisement in "The Ridgewood Chronicle."

Accepted Answer

Option B directly links the advertisement in "The Ridgewood Chronicle" to new customers visiting the store, thereby proving the cause (advertisement) and effect (increase in sales) relationship implied in the message.

Question 7

In a bid to persuade consumers to buy your product, you quote the results of a taste test in which most individuals preferred your product over the competitor's. Which kind of reasoning device are you using in this case?
A) Analogy
B) Induction
C) Deduction
D) Circular reasoning

Accepted Answer

The reasoning device being used in this case is induction, as the results of a taste test are being used to draw a general conclusion about the superiority of the product. Induction involves using specific observations or data to make a broader generalization or inference.

Question 8

An analogy lets you ________.
A) reason from specific evidence to a general conclusion
B) reason from one specific evidence to another specific evidence
C) reason from a generalization to a specific conclusion
D) do all of the above

Accepted Answer

An analogy involves reasoning from one specific instance to another specific instance by highlighting similarities between the two.

Question 9

"Our profits were up by 10 percent last quarter. Employee turnover has been cut by almost half from last year. Last, but not the least, our market share has increased by 15 percent over the past 9 months. Considering these figures, we can safely say that our short-term growth strategy has been a great success." Identify the reasoning method used in this message to create logical appeal.
A) Abductive reasoning
B) Analogy
C) Inductive reasoning
D) Deductive reasoning

Accepted Answer

The message is using inductive reasoning by presenting specific examples of success (increased profits, decreased turnover, increased market share) to draw a general conclusion that the short-term growth strategy has been successful.

Question 10

Which of the following approaches is more compatible with persuasive messages for today's social media?
A) Conversational approach
B) AIDA approach
C) Unidirectional approach
D) Formal approach

Accepted Answer

Social media is a two-way communication platform, and hence, the conversational approach is the most compatible with persuasive messages for today's social media. This approach focuses on building a relationship with the audience and engaging in a dialogue rather than just delivering a persuasive message. This approach allows the message to be more personal and relevant to the individual, making it more effective.

Question 11

"After a grueling five-hour hike up the hill, the Jungle Lodge seemed like heaven, only with a rather rough-hewn arch for the pearly-gates and an indifferent old man in overalls for St. Peter." This sentence creates logical appeal by using the reasoning method of ________.
A) deduction
B) abductive reasoning
C) induction
D) analogy

Accepted Answer

The sentence uses analogy by comparing the Jungle Lodge to heaven, the arch to the pearly gates, and the old man to St. Peter, to create a vivid image or idea in the reader's mind.

Question 12

Which of the following is TRUE about the use of emotional and logical appeals in persuasive messages?
A) A good persuasive business message should rely solely on logical appeals.
B) All persuasive appeals are either purely logical or purely emotional.
C) The use of emotional appeals in marketing and sales messages is unethical.
D) Most persuasive business messages rely more on logic.

Accepted Answer

While emotional appeals can be effective in persuasive messages, research suggests that most persuasive business messages rely more on logic and appeal to the audience's rational side. This is because business decisions often involve analyzing costs, benefits, and risks, which are more easily understood through logical arguments. However, a balance of both emotional and logical appeals may be used depending on the context and audience.

Question 13

"It is widely believed that the economy is now well on its way to recovery. Therefore, it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.
A) induction
B) analogy
C) abductive reasoning
D) deduction

Accepted Answer

The message is using deduction, which is a method of logical reasoning that involves drawing a specific conclusion based on general principles or premises. In this case, the general premise is that the economy is recovering, and the specific conclusion is that the company will also see a turnaround.

Question 14

Which of the following uses a deductive approach to persuasion?
A) Our stock price is like a marathon runner, slowly making progress towards our goal.
B) Because the stock market is expected to fall next month, shares of our company stock will probably also decline.
C) It is important for our sales force to operate like a well-oiled machine.
D) None of the above

Accepted Answer

Option B presents a premise (the stock market is expected to fall next month) and uses deductive reasoning to reach a conclusion (shares of our company stock will probably also decline).

Question 15

Which of the following is an example of an analogy?
A) All employees have health coverage. Therefore, since Tom is an employee, he must have health coverage.
B) Our office operates like a wolf pack with one Alpha male on top and everyone else answering to him.
C) The results of this survey showed that people like our product more than our competitor's product.
D) There is a national trend toward healthier eating; as a result we should see an increase in the sales of our low-fat items.

Accepted Answer

An analogy is when two things are compared to highlight a similarity. In this case, the comparison between a wolf pack and an office emphasizes the similar hierarchical structure and chain of command within both groups.

Question 16

If you used the results of a taste test in which many individuals preferred your product over the competitor's to persuade others to buy your product, you would be using what kind of approach?
A) Induction
B) Analogy
C) Deduction
D) A combination of all three

Accepted Answer

Induction involves drawing general conclusions from specific instances. In this case, the specific instances are the results of the taste test, and the general conclusion is that the product is preferable, which is used to persuade others.

Question 17

"You can rely on us to deliver on our promises because we are completely trustworthy." What is the best criticism for this statement?
A) It uses a faulty analogy.
B) It fails to use jargon and is too simple.
C) It makes hasty generalizations.
D) It supports a claim by restating it in different words.

Accepted Answer

The statement supports its claim of reliability by simply restating that claim in different words ("completely trustworthy"), without providing any new evidence or reasoning.

Question 18

Which of the following is an example of an analogy?
A) The results of this survey showed that people like our product more than our competitor's product.
B) There is a national trend toward healthier eating; as a result we should see an increase in the sales of our low-fat items.
C) Our office operates like a pride of lions with one Alpha male on top and everyone else answering to him.
D) All employees have health coverage. Therefore, since Tom is an employee, he must have health coverage.

Accepted Answer

An analogy is a comparison between two things that are otherwise dissimilar, but share some commonality or feature. Option C presents a comparison between the functioning of an office with that of a pride of lions, making it an analogy. Option A is a statement of comparison, but it does not meet the criteria for an analogy as it does not compare two dissimilar things. Option B is a statement of cause and effect, whereas option D is a deductive statement.

Question 19

When creating logical appeal with ________, you work from a generalization to a specific conclusion.
A) inductive reasoning
B) abductive reasoning
C) analogies
D) deductive reasoning

Accepted Answer

Deductive reasoning starts with a generalization and develops a specific conclusion by applying facts, rules, or principles. This type of reasoning is often used in logical arguments and can be an effective way to create a logical appeal.

Question 20

Using an induction to create logical appeal in a persuasive message involves ________.
A) working from a generalization to a specific conclusion
B) working from specific evidence to a general conclusion
C) presenting a specific problem and offering a solution
D) reasoning from specific evidence to specific evidence

Accepted Answer

Induction in persuasive messaging involves starting with specific pieces of evidence or examples and then drawing a general conclusion from them, which is what option B describes.

Quiz 9: Writing Persuasive Messages

Which of the following is a guideline for avoiding faulty logic in a persuasive message?

All of the following are ways to reinforce your position in persuasive messages, EXCEPT using ________.

Emotional and logical appeals work together by ________.

Which of the following statements uses a deductive approach to persuasion?

When using an analogy to create logical appeal, you ________.

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts, if TRUE, would prove the cause and effect relationship implied in this message?

In a bid to persuade consumers to buy your product, you quote the results of a taste test in which most individuals preferred your product over the competitor's. Which kind of reasoning device are you using in this case?

An analogy lets you ________.

Which of the following approaches is more compatible with persuasive messages for today's social media?

"After a grueling five-hour hike up the hill, the Jungle Lodge seemed like heaven, only with a rather rough-hewn arch for the pearly-gates and an indifferent old man in overalls for St. Peter." This sentence creates logical appeal by using the reasoning method of ________.

Which of the following is TRUE about the use of emotional and logical appeals in persuasive messages?

"It is widely believed that the economy is now well on its way to recovery. Therefore, it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Which of the following uses a deductive approach to persuasion?

Which of the following is an example of an analogy?

If you used the results of a taste test in which many individuals preferred your product over the competitor's to persuade others to buy your product, you would be using what kind of approach?

"You can rely on us to deliver on our promises because we are completely trustworthy." What is the best criticism for this statement?

Which of the following is an example of an analogy?

When creating logical appeal with ________, you work from a generalization to a specific conclusion.

Using an induction to create logical appeal in a persuasive message involves ________.