Brand communities are ________.
A) groups of several competing brands owned by the same corporation
B) brands named for regions and landmarks
C) groups of people united by their interest in and ownership or use of particular products
D) brands that are sold and marketed in a relatively small and restricted geographical area

Question

Quizplus · Accepted Answer

Brand communities are groups of people who share a common interest or passion for a particular brand or product. They may come together online or in person to discuss and share experiences with the brand, and may even influence the brand's marketing and product development decisions. Choice A refers to a different concept of corporate branding, while choices B and D describe specific types of brands rather than communities.

Brand Communities Are ________