How is conversation marketing different from traditional marketing?
A) Customers in conversation marketing merely want to get information about companies and products and do not offer feedback.
B) Traditional marketing is bidirectional, while conversation marketing is unidirectional-it flows from the consumers to the company.
C) In conversation marketing, customers participate interactively in the marketing process.
D) Product promotion can be done in a more direct and obvious manner as opposed to the indirect, low-key approach that is adopted in traditional marketing.

Question

Quizplus · Accepted Answer

In conversation marketing, customers participate interactively in the marketing process by providing feedback, asking questions, and engaging with the company through social media and other channels. This is different from traditional marketing, which is often one-way communication from the company to the customer.

How Is Conversation Marketing Different from Traditional Marketing