Question 1

When communicating on social networks, you should ________.

Accepted Answer

It is important to have a central hub or website that you own and control, as social networks may change their policies or algorithms and impact your presence on those platforms. Having your own website also allows you to have complete control over the content and messaging. A and B may not be necessary as it is possible to maintain a consistent personality and composition style across networks. D is not recommended as overly promotional efforts can turn off followers and harm your image on social media.

Question 2

Which of the following is a risk of using IM for business communication?

Accepted Answer

Incompatibility between competing IM systems is a risk because it can lead to communication barriers between different departments or organizations.

Question 3

How would you rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

Accepted Answer

Option A is clear, professional, and directly states the purpose of the message, adhering to guidelines for effective email communication.

Question 4

In order to use IM more effectively and efficiently for business communication, you should ________.

Accepted Answer

IM is not a secure channel for communication, so sensitive or confidential information should not be sent through it unless you are on a secure system. Options A and D are not suitable as they suggest using IM for personal conversations, whereas IM is mostly used for business communication. Option B is also not suitable as it suggests using IM for lengthy messages, which can be time-consuming and ineffective.

Question 5

________ marketing refers to the spread of promotional messages from one audience member to another.

Accepted Answer

Viral marketing is a marketing technique that involves the use of pre-existing social networks to promote a product, service, or content. The term "viral" refers to the spread of the promotional message from one person to another, similar to the spread of a virus. This type of marketing can be achieved through various forms of media and can result in a significant increase in brand awareness and sales.

Question 6

Which of the following is TRUE about adapting the three-step writing process for successful blogging?

Accepted Answer

Adapting the three-step writing process for successful blogging involves choosing a business-related purpose that is important to your company and your audience. This helps you to stay focused and relevant to your readers. However, options A, B, and C are not true about adapting the three-step writing process for successful blogging. Maintaining an unidentifiable focus can lead to bland content that doesn't appeal to anyone in particular, an objective and impersonal voice can make your blog feel less personal and less engaging, and avoiding links to other content on the web can limit your blog's reach and credibility.

Question 7

When writing an email message, you should avoid using ________.

Accepted Answer

Using all caps in an email message can come off as aggressive and is considered shouting in online communication. It is best to use proper sentence case and avoid using all caps. The other options listed are generally acceptable in email communication.

Question 8

Which of the following is a benefit of using IM?

Accepted Answer

The answer of Which of the following is a benefit...

Question 9

Which of the following is TRUE about using IM and text messaging for brief business messages?

Accepted Answer

IM is currently more versatile and more widely used in business than text messaging. While text messaging may be fast, it is not as versatile as IM and lacks the ability to easily integrate with other business tools. IM also offers features such as group chats and file sharing, making it a more comprehensive communication tool for businesses. Additionally, IM platforms such as Slack and Microsoft Teams have become increasingly popular in recent years, further solidifying IM as a widely-used business communication tool.

Question 10

In ________ marketing, companies initiate and facilitate conversations in a networked community of customers and other interested parties.

Accepted Answer

The definition provided in the question perfectly matches the concept of conversation marketing, where companies use social media and other online channels to engage in two-way conversations with customers and other interested parties in order to build relationships, drive brand awareness and loyalty, and ultimately, increase sales. Networking marketing may involve the use of networks, but it generally refers to a variety of strategies that rely on personal relationships and word-of-mouth to sell products or services. Pyramid marketing, also known as multi-level marketing, is a controversial sales structure that relies on recruiting other people to join and sell beneath you. Ambush marketing is an unauthorized marketing campaign that uses an event or platform to promote a brand without being an official sponsor. These concepts are not relevant to the question at hand.

Question 11

Which of the following is an element of an effective business blog?

Accepted Answer

Communicating with a personal style is an element of an effective business blog as it helps to establish a connection with the readers and builds trust in the brand. Writing in an objective "corporate" voice or maintaining an unidentifiable focus may come across as impersonal and unengaging. Disabling the comments feature may prevent valuable feedback and engagement from the audience.

Question 12

When writing an email message, you should use ________.

Accepted Answer

Using a signature file can save time and ensure that important information, such as your name, title, and contact details, is included in every email message without having to manually type it each time. The other options (B, C, and D) are not recommended as they can come across as unprofessional or difficult to read.

Question 13

As IT manager of Some Corporation, you are frequently asked to recommend what medium of communication would be appropriate for a given purpose. In which of the following situations would you recommend the use of IM?

Accepted Answer

Instant messaging (IM) is best suited for situations where real-time communication and quick response is required. In this case, the operations manager needs to direct the work of the support staff and receive real-time updates on the progress, making IM the most appropriate medium of communication. For situations A, B, and C, email or a formal memo would be more appropriate.

Question 14

Which of the following is a risk of using IM for business communication?

Accepted Answer

Using IM for business communication can pose security risks such as computer viruses and network infiltration, as it is often sent over unencrypted channels. It is important to ensure that proper security measures are in place to mitigate these risks.

Question 15

Which of the following is a benefit of using IM?

Accepted Answer

IM allows for more immediate and interactive communication than email, resembling a conversation more closely.

Question 16

Good business blogs and microblogs ________.

Accepted Answer

Good business blogs and microblogs should deliver new and relevant information quickly to keep the audience engaged and interested.

Question 17

Which of the following is a risk of using IM for business communication?

Accepted Answer

Instant messaging (IM) requires user authentication to ensure secure communication, which can be a risk if not properly managed.

Question 18

Which of the following would be the best subject line for the above message?

Accepted Answer

The answer of Which of the following would be the...

Question 19

Which of the following is a tip for using IM more efficiently and effectively for business communication?

Accepted Answer

IM should be used for quick and urgent messages, not for lengthy or confidential information. Avoid constantly using IM unless you need an immediate response, as it can be distracting and interrupt productivity.

Question 20

Which of the following is the best criticism for this message?

Accepted Answer

Using acronyms in a message can be a valid criticism because it may make the message unclear to readers who are not familiar with those acronyms.

Quiz 6: Crafting Messages for Electronic Media

When communicating on social networks, you should ________.

Which of the following is a risk of using IM for business communication?

How would you rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

In order to use IM more effectively and efficiently for business communication, you should ________.

________ marketing refers to the spread of promotional messages from one audience member to another.

Which of the following is TRUE about adapting the three-step writing process for successful blogging?

When writing an email message, you should avoid using ________.

Which of the following is a benefit of using IM?

Which of the following is TRUE about using IM and text messaging for brief business messages?

In ________ marketing, companies initiate and facilitate conversations in a networked community of customers and other interested parties.

Which of the following is an element of an effective business blog?

When writing an email message, you should use ________.

As IT manager of Some Corporation, you are frequently asked to recommend what medium of communication would be appropriate for a given purpose. In which of the following situations would you recommend the use of IM?

Which of the following is a risk of using IM for business communication?

Which of the following is a benefit of using IM?

Good business blogs and microblogs ________.

Which of the following is a risk of using IM for business communication?

Which of the following would be the best subject line for the above message?

Which of the following is a tip for using IM more efficiently and effectively for business communication?

Which of the following is the best criticism for this message?