The FTC controls on product comparisons:

Question

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The FTC's approach to product comparisons has evolved significantly over time, with a notable shift towards private enforcement. This means that while the FTC still oversees and regulates product comparisons to ensure they are not misleading or deceptive, there is now a greater reliance on private parties (such as competitors) to initiate actions against deceptive practices. This shift reflects a broader trend in regulatory strategy, emphasizing the role of market forces and legal actions initiated by private entities to maintain fair competition and protect consumers.

The FTC Controls on Product Comparisons