Bait and switch is a sales tactic where a cheaper product is advertised to lure customers in, but then a more expensive product is offered or recommended. This is often seen in car dealerships or electronics stores. The FTC closely monitors and regulates this practice as it is considered deceptive advertising.

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Bait and Switch

Question 84

Multiple Choice

Bait and switch:

A) is a sales tactic of advertising a cheaper product in order to get a customer in to buy a more expensive product.
B) is not based on ad content.
C) is not regulated by the FTc.
D) none of the above

Correct Answer: