To gather information on the preferences of instructors at universities on topics for a business statistics textbook that it will publish,a publishing company invited 10 faculty members who have adopted one of the textbooks that it has published.This is an example of a
A)systematic sample
B)judgment sample
C)simple random sample
D)stratified sample

Question

Quizplus · Accepted Answer

This is an example of a judgment sample because the publishing company specifically targeted faculty members who have adopted one of its textbooks, rather than selecting participants randomly or according to a specific criterion. The company likely believes that these individuals have relevant expertise and can provide valuable insights on preferred textbook topics.

To Gather Information on the Preferences of Instructors at Universities