According to the Elaboration Likelihood Model, persuasion in the ____________ relies on heuristics and tends to lead to ____________ attitude change?.

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According to the Elaboration Likelihood Model, persuasion in the peripheral process relies on heuristics (mental shortcuts) and tends to lead to weaker attitude change. Central processing, on the other hand, involves a careful analysis of the message and tends to lead to more enduring attitude change.

According to the Elaboration Likelihood Model, Persuasion in the ____________