Highly credible sources can create the most attitude change when they rely on messages with low levels of discrepancy.

Question

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Highly credible sources often create the most attitude change when they rely on messages with high levels of discrepancy from the audience's initial attitudes, as their credibility allows them to be persuasive even with messages that significantly differ from the audience's preexisting beliefs.

Highly Credible Sources Can Create the Most Attitude Change When