Emotional appeals reduce drive, while rational appeals increase drive.

Name: Emotional appeals reduce drive, while rational appeals increase drive.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Emotional appeals can often increase drive as they tap into our emotions and can spark a strong desire or motivation to take action. On the other hand, rational appeals may be seen as more informative and logical, but may not elicit as strong of a motivational response.

Emotional Appeals Reduce Drive, While Rational Appeals Increase Drive