Which of the following terms best describes a salesperson who is in a formal relationship with a customer for the purpose of pursuing mutual goals?
A)transactional relationship
B)exchange-oriented dependency
C)symbiotic relationship
D)strategic customer relationship
E)joint decision-making alliance

Question

Quizplus · Accepted Answer

A salesperson who is in a formal relationship with a customer for the purpose of pursuing mutual goals is engaged in strategic customer relationship building. This involves creating a long-term partnership with customers based on mutual trust and shared benefits. This type of relationship goes beyond a transactional or exchange-oriented approach, and emphasizes joint problem-solving, value creation, and mutual commitment to achieving success together. A symbiotic relationship and joint decision-making alliance could also describe this type of relationship, but strategic customer relationship is the most specific term for this scenario.

Which of the Following Terms Best Describes a Salesperson Who