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In Order for a Salesperson to Answer the Question "What's

Question 66

Multiple Choice

In order for a salesperson to answer the question "What's in it for me?" (from the perspective of the customer) , what must he or she be able to demonstrate to the client?


A) features of the product
B) tangible characteristics of the product
C) benefits of the product
D) advantages of the product
E) performance characteristics of the product

Correct Answer:

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