According to the textbook, which of the following is a need arousal factor involved in the consumer buying decision process?

Name: According to the textbook, which of the following is a need arousal factor involved in the consumer buying decision process?
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Question

Quizplus · Accepted Answer

Ego fulfillment is a need arousal factor that refers to a consumer's desire to enhance their self-esteem or satisfy their sense of accomplishment through the purchase of a product or service.

According to the Textbook, Which of the Following Is a Need