Large organizations often have complex buying decision processes and buying centres of influence? Which of the following would you NOT identify as a typical role played in a buying centre?

Question

Quizplus · Accepted Answer

Importers are not typically identified as a role in a buying centre. The typical roles in a buying centre are buyers, influencers, deciders, and users. Buyers are responsible for making the actual purchase, influencers provide input on the decision, deciders make the final decision, and users are the ones who will be using the product or service.

Large Organizations Often Have Complex Buying Decision Processes and Buying