Natasha is a medical sales representative who is currently visiting a doctor's office to discuss the new medication that her company has recently launched.In this example, the doctor is playing what role in the buying centre?

Question

Quizplus · Accepted Answer

The doctor in this scenario is playing the role of an influencer, as they have the knowledge and expertise to influence the decision-making process regarding the use of the new medication. They may provide their opinion and recommendations on whether or not to prescribe the medication to their patients, but ultimately the decision-making power lies with the decider, who may be the patient or another member of the buying centre.

Natasha Is a Medical Sales Representative Who Is Currently Visiting