According to the text, what is the single most important factor in improving the climate for ethical behaviour in a sales force?
A)the actions taken by top management
B)writing an ethical code of conduct
C)effective goal-setting programs
D)quick disciplinary action against offenders
E)the development of training seminars on ethical practices and procedures

Question

Quizplus · Accepted Answer

The text specifically states that "the most important factor in improving the climate for ethical behavior is the actions taken by top management." While the other options may also contribute to improving ethical behavior, the text highlights the importance of leadership setting an example and creating a culture of ethical behavior within the sales force.

According to the Text, What Is the Single Most Important