The Grainery Company is collaborating with a competitor on a globally-based opportunity for mutual benefit, but the two competitors are not investing in one another. This is an example of

Question

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This scenario describes a strategic alliance, where two competitors are working together on a project for mutual benefit without investing in each other. A joint venture or equity partnership would involve investment in each other, while franchising and direct investment do not necessarily involve collaboration with a competitor.

The Grainery Company Is Collaborating with a Competitor on a Globally-Based