Petterson Bikes sells the same bikes globally, but it uses different advertisements based on the country and culture. This is an example of

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Quizplus · Accepted Answer

This is an example of glocalization, which is when global companies adapt their products and marketing to fit the specific cultural and regional preferences of their local markets. This strategy allows companies to maintain a global brand while also being flexible enough to cater to local markets.

Petterson Bikes Sells the Same Bikes Globally, but It Uses