Question 1

You have been asked to evaluate the economic potential of a new global market. What economic measures would you use? Explain each measure.

Accepted Answer

The answer of You have been asked to evaluate the...

Question 2

Core Publishing Company learned that when selling overseas, local fulfillment can be more cost-effective, and it also can decrease delivery time and improve customer service. These characteristics relate to a global ________ strategy.

Accepted Answer

The characteristics mentioned in the sentence relate to the distribution strategy, which includes the delivery and fulfillment processes. Therefore, the best choice is D, distribution.

Question 3

Global pricing strategies should strive to be consistent with

Accepted Answer

Global pricing strategies should be consistent with positioning strategies to ensure that the product is priced appropriately for the target market and aligns with the product's perceived value. Factors such as market demand, competition, and product differentiation should be considered when determining the pricing strategy. The other options are not directly related to pricing strategy.

Question 4

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

Accepted Answer

The answer of What kinds of sociocultural concerns are raised...

Question 5

Global marketers are under constant pressure to simplify distribution channels in order to

Accepted Answer

Simplifying distribution channels can help global marketers reduce costs by eliminating middlemen and streamlining the supply chain. This can include using direct-to-consumer models or working with only a select few distributors in a market.

Question 6

Talk Right Cellular decides to sell the Mega Phone 4 around the globe. What would be an example of glocalization of the Mega Phone 4?

Accepted Answer

The answer of Talk Right Cellular decides to sell the...

Question 7

In China, state control of media is high, so companies are challenged to find ways to get their message to customers. This demonstrates one of the difficulties in crafting a global ________ strategy.

Accepted Answer

The difficulty mentioned is related to communicating with customers, which falls under the communication strategy. The other options such as product, cultural, distribution, and pricing may also present challenges in a global strategy, but they are not specifically referred to in this context.

Question 8

Jessica's firm has developed a crustless pizza and rather than compete in the U.S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because

Accepted Answer

Differences in language, customs, and culture can create communication barriers for marketers trying to introduce a new product in a foreign market. It is important to understand these differences and tailor advertising efforts accordingly.

Question 9

Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should

Accepted Answer

Developing brand names that have no preexisting meaning in any known language is the best choice to avoid committing language faux pas with brand names. This way, the brand name remains consistent and does not get lost in translation across different languages and regions.

Question 10

Why do governments implement tariffs?

Accepted Answer

The answer of Why do governments implement tariffs?...

Question 11

Eileen developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Eileen cautioned against doing this, most likely because

Accepted Answer

Differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets. It is important to consider cultural differences when launching a global advertising campaign to ensure that the messaging is appropriate and resonates with the target audience.

Question 12

What are Geert Hofstede's six cultural dimensions concepts? What is the value of his cultural dimensions concept to global marketers?

Accepted Answer

The answer of What are Geert Hofstede's six cultural dimensions...

Question 13

China has three main languages, and many more dialects. This presents a challenge to developing a global ________ strategy.

Accepted Answer

A global communication strategy must take into account the different languages and dialects spoken in China in order to effectively reach and communicate with the target audience.

Question 14

Global marketers typically find distribution in developing countries is more complex because

Accepted Answer

Developing countries often have fragmented distribution channels, which means global marketers need to work with a variety of intermediaries to get their products into the hands of consumers. Additionally, there may be limited infrastructure and logistical challenges that make distribution more complex.

Question 15

Petterson Bikes sells the same bikes globally, but it uses different advertisements based on the country and culture. This is an example of

Accepted Answer

This is an example of glocalization, which is when global companies adapt their products and marketing to fit the specific cultural and regional preferences of their local markets. This strategy allows companies to maintain a global brand while also being flexible enough to cater to local markets.

Question 16

When would a business use purchasing power parity? How does it affect globalization of a company's products? How does the Big Mac Index relate to purchasing power parity?

Accepted Answer

The answer of When would a business use purchasing power...

Question 17

If you visit a Kentucky Fried Chicken restaurant in China, you will find not only KFC's regular items, but also congee, a rice porridge that features pork, pickles, mushrooms, and preserved egg. This is an example of which global product strategy?

Accepted Answer

The answer of If you visit a Kentucky Fried Chicken...

Question 18

Assume you are advising the Nepalese government about trade policies and government actions affecting trade. What options does the government have? Which would you recommend the country do to stimulate the domestic economy?

Accepted Answer

The answer of Assume you are advising the Nepalese government...

Question 19

Why is a country's infrastructure an important consideration to global marketers?

Accepted Answer

The answer of Why is a country's infrastructure an important...

Question 20

When Ford Motor Company decided to sell the Fiesta-in the same form and design-around the globe, instead of selling different versions in different countries, this was part of Ford's global ________ strategy.

Accepted Answer

Ford's decision to sell the Fiesta in the same form and design around the globe indicates a focus on its product strategy. By standardizing the product globally, the company can achieve economies of scale and cost savings in production, as well as a consistent brand image worldwide.

Quiz 8: Global Marketing