Both the B2B and B2C buying processes begin with

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Both B2B and B2C buying processes begin with need recognition. This is the stage where the buyer becomes aware of a problem or a need that requires a solution. The process then proceeds to other stages such as alternative evaluation, order specification, vendor selection and ultimately post-purchase evaluation. However, need recognition is the first and most important stage in both B2B and B2C buying processes.

Both the B2B and B2C Buying Processes Begin with