When Weekday Marketing Group decided to upgrade its computer network, many people were involved in the decision. In B2B buying systems, decisions are often made

Question

Quizplus · Accepted Answer

B2B buying decisions usually involve a committee made up of multiple people with different roles and responsibilities. This committee typically goes through a considerable amount of deliberation to ensure that the decision made will benefit the entire organization. Therefore, the best choice is D, "by a committee after considerable deliberation."

When Weekday Marketing Group Decided to Upgrade Its Computer Network