Brigitte uses her customer relationship management (CRM)system to predict when her business customers will need more of her company's mailing boxes. When she thinks a customer should be ready to make another order, she contacts them. Brigitte is using CRM to encourage customers to engage in a(n)

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Brigitte is using CRM to predict when customers will need more mailing boxes, which suggests they are making repeat purchases of the same product. This is characteristic of a straight rebuy, where a customer reorders a product without modifications.

Brigitte Uses Her Customer Relationship Management (CRM)system to Predict When