A(n)________ situation in B2B marketing is similar to limited decision making in the B2C process.

Question

Quizplus · Accepted Answer

Limited decision making in the B2C process refers to situations where the consumer has purchasing experience but is unfamiliar with the available brands or wants to change their usual brand. Similarly, a modified rebuy situation in B2B marketing refers to the buyer's familiarity with the product and its usage, but the buyer may consider some modifications in specifications, terms, delivery, etc. before making a purchasing decision. Therefore, a modified rebuy situation in B2B marketing mirrors limited decision making in the B2C process.

A(n)________ Situation in B2B Marketing Is Similar to Limited Decision