When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the

Question

Quizplus · Accepted Answer

In a straight rebuy, the customer is simply restocking an item they have bought before. This means that the buyer is likely the only member of the buying center involved in the purchase, as they already know what to purchase and from whom. Therefore, the answer is E) buyer.

When a Business Customer Engages in a Straight Rebuy, the Member