In established businesses, a large proportion of B2B purchases fall into the ________ category.

Name: In established businesses, a large proportion of B2B purchases fall into the ________ category.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Established businesses often have ongoing relationships with their suppliers and regularly purchase the same products or services. Therefore, they are more likely to make straight rebuy purchases, which involve simply reordering previously purchased items without any significant modifications to the order.

In Established Businesses, a Large Proportion of B2B Purchases Fall