Rachel and Liam got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are examples of
A)an evoked set.
B)determinant attributes.
C)short lists.
D)perceived risk factors.
E)trade-off elements.

Question

Quizplus · Accepted Answer

The features Rachel and Liam have listed are determinant attributes, which are features that customers use to differentiate among the available options and ultimately make a purchase decision. These features can vary and be different from one product to another. An evoked set refers to a group of brands or products that a customer considers when making a purchase decision, short lists are similar but typically contain fewer options, perceived risk factors are concerns or worries that customers have about a product, and trade-off elements are features that customers have to weigh against each other when making a decision.

Rachel and Liam Got Married a Year Ago and Are