Logan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. His friend Riley has a different attitude about responsibility. Riley's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Logan is said to have a(n)________ and Riley, a(n)________.
A)personal-accountability approach; laissez-faire approach
B)formal search function; casual search function
C)increased search anxiety; decreased search anxiety
D)internal locus of control; external locus of control
E)focused sense of information; unfocused sense of information

Question

Quizplus · Accepted Answer

Logan, who believes he is responsible for his actions and conducts extensive searches before making decisions, demonstrates an internal locus of control, meaning he believes his actions can influence outcomes. Riley, with a "Whatever" attitude, exhibits an external locus of control, suggesting he believes outcomes are beyond his control and influenced by external factors.

Logan Believes He Is Responsible for His Actions, and He