Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process?
A)need recognition
B)postpurchase evaluation
C)information search
D)situational analysis
E)evaluation of alternatives

Question

Quizplus · Accepted Answer

Universal, retrieval, and evoked sets are considered during the "evaluation of alternatives" stage of the consumer decision process. This is when consumers compare different products or brands they are aware of to make a decision.

Consumers Consider Universal, Retrieval, and Evoked Sets During Which Stage