Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by
A)searching a company's website.
B)examining personal memories and knowledge.
C)reading consumer reviews.
D)consulting close friends and families.
E)analyzing brand advertising.

Question

Quizplus · Accepted Answer

Internal search refers to examining personal memories and knowledge to find information about how to satisfy a need. The other options are related to external search, where consumers seek information from outside sources such as company's website, consumer reviews, close friends and family, and brand advertising.

Once Consumers Have Recognized a Need, They Begin to Search