Swanson Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of demographics in marketing.

Question

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The scenario described involves the use of demographic information (gender and age) in marketing to target specific customers and stock appropriate products, which is a common application of demographic data in marketing.

Swanson Hair Company Keeps Track of the Gender and Age