The tool that allows a firm to outline how customers, the company, competitors, and corporate partners affect marketing strategy is called the
A)macroenvironment analysis framework.
B)marketing environment analysis framework.
C)consumer analysis framework.
D)immediate environment analysis framework.
E)competitive analysis framework.

Question

Quizplus · Accepted Answer

The marketing environment analysis framework is the tool that allows a firm to outline how customers, the company, competitors, and corporate partners affect marketing strategy. This framework helps the firm to better understand the external factors that influence their business and make more informed decisions about their marketing strategy. The other answer options are either too narrow (e.g. consumer analysis) or not inclusive enough (e.g. macroenvironment analysis), making them less appropriate choices.

The Tool That Allows a Firm to Outline How Customers