Parkline Company knew that its customers were interested in environmentally-friendly business practices, so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients, even though Parkline's plant was one of the worst polluters in town. The term for this practice is
A)deceptive advertising.
B)greenwashing.
C)environmental exploitation.
D)virtual greening.
E)enviromarketing.

Question

Quizplus · Accepted Answer

This practice is known as greenwashing, which refers to the act of misleading consumers about a company's environmental practices or the environmental benefits of its products. In this case, Parkline Company is promoting itself as environmentally-friendly despite evidence to the contrary.

Parkline Company Knew That Its Customers Were Interested in Environmentally-Friendly