Sun-Jun, the marketing director of Make It Move, is developing a promotional campaign for a new fitness program. Before initiating the campaign, Sun-Jun will need to assess his competitors' strengths, weaknesses, and likely reactions to his firm's
A)promotional activities.
B)core competencies.
C)just-in-time processes.
D)customer satisfaction reviews.
E)corporate partners.

Question

Quizplus · Accepted Answer

Sun-Jun needs to assess his competitors' strengths, weaknesses, and likely reactions to his promotional activities in order to develop an effective promotional campaign. Knowing his competitors' strategies will help him determine what marketing tactics are likely to be successful and what actions his firm can take to differentiate itself. It will also allow him to anticipate how the competitors will respond to his campaign and give him an opportunity to plan his counter-strategy.

Sun-Jun, the Marketing Director of Make It Move, Is Developing