Marketers must consider the entire business process from the point of view of the
A)macroenvironment.
B)corporate partners.
C)immediate environment.
D)competition.
E)consumer.

Question

Quizplus · Accepted Answer

The consumer should be the main focus of any marketing strategy, as they are the ones ultimately driving sales and revenue for the business. Therefore, marketers must consider the entire business process from the point of view of the consumer. While factors such as the macro environment, corporate partners, immediate environment, and competition are important to consider, they should all be viewed through the lens of how they will ultimately impact the consumer.

Marketers Must Consider the Entire Business Process from the Point