The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment
A)is external.
B)is easier to understand.
C)is easier to control.
D)has fewer components.
E)is internal.

Question

Quizplus · Accepted Answer

The macroenvironment is external to the firm and includes factors such as the economy, demographics, technology, and culture, which are outside of the immediate control of the firm. The immediate marketing environment, on the other hand, includes factors such as the company's suppliers, competitors, intermediaries, customers, and publics, which are closer to the firm and can be influenced through marketing efforts.

The Difference Between a Firm's Immediate Marketing Environment and Its