When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is considering
A)regional culture.
B)consumer culture.
C)geographic culture.
D)country culture.
E)marketing culture.

Question

Quizplus · Accepted Answer

The company is considering country culture, which refers to the shared beliefs, values, customs, behaviors, and artifacts that characterize a country or region. By changing only the language in the advertisement, the company is assuming that the same images and copy will appeal to the target market in all countries, which may not be the case due to cultural differences. Therefore, it is important for companies to consider country culture when developing marketing strategies for different markets.

When a Company Attempts to Appeal to the Same Target