Question 1

Discuss the political and regulatory environment of business as it relates to the protection of consumers. Name and describe at least two laws that had a major impact on fair competition, consumer protection, or industry-specific regulation.

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Question 2

As the marketing manager of the XYZ company, you understand that gender roles are not as clear as they were years ago. What factors do you consider in your promotion of the company's products to women?

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Question 3

As the marketing manager of the ABC company, how would you explain the significance of the Millennial market, and how would you target the company's advertising to this group?

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Question 4

Food deserts have come into the forefront of society. What constitutes a food desert? How have some companies responded to this societal issue?

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Question 5

How do the economic factors of inflation, foreign currency fluctuations, and interest rates affect firms' ability to market goods and services?

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Question 6

In recent decades, how has income distribution changed in the United States?

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Question 7

Every year Karl reassesses the economic situation in the target markets his company serves. What factors will Karl likely assess?

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Question 8

Why are generational cohorts important to marketers?

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Question 9

As demographic factors, why are marketers interested in the education level, occupation, and income of consumers?

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Question 10

Describe Digital Natives and explain the impact of technological advances on this group.

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Question 11

"Income distribution in the United States has grown more polarized." What does this mean in general, and what does it mean especially to marketers in the United States?

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Question 12

You are the marketing manager of a fast-food business that wants to appeal to consumers focused on improving their health. Citing an example from the text, what marketing initiatives would you suggest the company take?

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Question 13

How is the balance of ethnicities in the U.S. population changing, and what implications does this have for marketers?

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Question 14

Evelyn is studying the demographics of the students attending the local elementary school. What information will Evelyn study?

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Question 15

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

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Question 16

Discuss how privacy concerns have become a current social issue. What technological invention has prompted the rise in concern over privacy?

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Question 17

Name one technological advance that has impacted how consumers research and buy products. Give an example from your own experience.

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Question 18

Name the various social trends that impact marketing and give one example that demonstrates how each one influences marketing practices.

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Quiz 5: Analyzing the Marketing Environment