Chan Ming Picks Up the Local Newspaper and Reads a Stinging

Chan Ming picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and Chan Ming's company name. Chan Ming never considered that this problem might arise. In terms of ethical decision making, Chan Ming's company failed to

A) identify issues.
B) promote the firm's corporate social responsibility efforts.
C) analyze the needs of the industry.
D) brainstorm and evaluate alternatives.
E) choose a course of action.