Imagine the use (or misuse)of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm?

Question

Quizplus · Accepted Answer

In Step 1 of the ethical decision-making framework, the firm would identify the issue, which in this case is the way data are collected.

Imagine the Use (Or Misuse)of Data Collected from Consumers by a Marketing