While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application demonstrates which of the 4E framework objectives?

Question

Quizplus · Accepted Answer

This scenario demonstrates the "excite" objective of the 4E framework, as the coupon aims to stimulate interest or enthusiasm in the customer (Joylee) by offering a discount, thereby encouraging her to make a purchase.

While Waiting to Be Seated at a Restaurant, Joylee Receives