One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for-making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's

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Conversion rate measures the effectiveness of social media by determining the number of visitors who take the desired action on a website. It is calculated by dividing the number of visitors who completed the action with the total number of visitors to the site. A high conversion rate indicates that the social media campaign is effective in achieving its goals.

One Important Measure of Social Media's Effectiveness Is the Percentage